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Wheels Up


Wheels Up, a membership-based private aviation company wanted to create the perfect tailgate environment for their 2016 Superbowl party in San Francisco and came to Madrone Studios. The event was held at Fort Mason and included a performance by Bob Weir from the Grateful Dead, and special guests such as Nick Lachey, Shaquille O’ Neil and other superstar athletes.

“Working with Madrone Studios on our 2016 Super Bowl program in San Francisco, was an incredible experience. Immediately from the initial meeting that we had with Madrone, we knew that their creativity, experience, and professionalism was the perfect fit for what we were setting out to accomplish with our event.

The Wheels Up Super Saturday Tailgate was flawlessly executed from start to finish, and collaborating with Madrone on this project was a Touchdown!!”

-Gary Spitalnik Co-Founder, Wheels Up


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