Madrone Studios and the Village created an immersive experience for Microsoft following the RSA Conference at the Moscone Center. Madrone Studios highlighted Microsoft’s Cloud software by utilizing a custom built 75 foot projection mapped wall with time-lapse clouds over San Francisco, and a dry ice floor that created the illusion of being in the clouds. The event also featured a Microsoft branded ice luge, two bands, and a custom drink menu sourced locally and themed for the event.