Microsoft approached Madrone studios with a special request for their launch of Windows Azure, Microsoft’s flagship cloud- computing platform. Microsoft was looking to throw a unique event in order to generate significant media coverage and interest within the San Francisco development community.
Through working closely with Microsoft’s Product Marketing Team, Madrone developed and produced an interactive product walkthrough and block party in the heart of the San Francisco.
Madrone provided full event coordination, creative services and technical production, including a live broadcast of product presentations through our customized CDN for a global audience (Including IOS/Html5 mobile ready streaming). Madrone also custom-built a Windows Azure event mobile-application, enabling attendees to participate in social networking and upload photos to an immersive projection wall.
The after-party consisted of a projector mapped immersive stage designed specifically for DJ Steve Aoki and renowned projection artist Andrew Jones. New York artist Justin Bua was commissioned to create a live painting performance piece to commemorate the launch.
The Windows Azure product launch was a huge success with thousands of online viewers and millions reached.