Social media has become a foundation of online marketing as well as marketing at events for companies world wide. Instagram needed a solution for building brand exposure through activation at many of their strategic partnership events. They came to us in need of a custom online and offline solution to curate and show photos and video at these large scale events that would create an impressive visual experience for the event attendees and drive Instagram traffic metrics for their partners.
Madrone Studios created software for an interactive Instagram video or projection wall that has the able to aggregate and photos and video from Instagram and display it as an animated gallery of content. It enables the client to moderate the content that through a curation layer so that all photos and video are fitting the brand identity.