June 8, 2017


Hyundai chose The Village and Madrone Studios to host their reception after the NADA convention held at the Moscone Center. Madrone Studios allowed for the brand’s images to become a part of the immersive experience. A custom 75-foot projection mapped social media wall was created to launch Hyundai’s new electric Sonata.

Animating photos and video were projected in real time, crowd-sourced from guest’s phones and custom interactive photo kiosks at the event. Voted “Hottest Party” at NADA Convention by Automotive News.

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