Hyundai chose The Village and Madrone Studios to host their reception after the NADA convention held at the Moscone Center. Madrone Studios allowed for the brand’s images to become a part of the immersive experience. A custom 75-foot projection mapped social media wall was created to launch Hyundai’s new electric Sonata.

Animating photos and video were projected in real time, crowd-sourced from guest’s phones and custom interactive photo kiosks at the event. Voted “Hottest Party” at NADA Convention by Automotive News.