Google Play’s GDC Event was hosted at The Village in collaboration with MAS Event + Design. Madrone Studios utilized projection mapping, audio, and lighting to create a memorable and immersive experience for the gamer after party.
As guests checked into The Village, they enjoyed live graffiti artwork mapped on the exterior of the building, featuring Google Play’s most popular gaming characters. The main level featured two of the hottest DJ’s, A-Trak and Baauer, along with LED ballons, neon glow tape, a customized Google Play bar, and gaming lounges. On the lower level, guests found virtual reality booths that highlighted the newest Cardboard apps, a Trivia Crack challenge station, and a giant rotating beanbag bed that looked up to projection mapped stars around the room.