Facebook came to Madrone Studios in need of a custom online and offline solution to curate and show photos and video at their large-scale events that would create an impressive visual experience for the event attendees and drive Instagram traffic metrics for their partners.
Madrone Studios created a 100 ft projection installation for Facebook’s F8 developer conference and curated all the displayed animated content. The Madrone Studios team built custom interactive software that used Facebook’s social media data to create and aggregate photos and video from Instagram and display it as an animated gallery of content. The software also allows the client to moderate the content through a curation layer so that all photos and video fit the brand identity.